Touchstone Talks: Ep. 11 - M&A - Taking Control of Your ‘Online Assets’ Pre and Post Sale
In this episode, Rick Vidallon, Creative Director @ VISIONEFX, discusses how businesses can better manage and protect their digital or online assets . He emphasizes the importance of maintaining control over domains, logins, hosting accounts, and passwords, especially when selling or acquiring a company. It highlights best practices such as keeping an updated inventory of online assets, ensuring owners, not just managers, retain essential access. It emphasizes the value of updating websites regularly, ensuring accurate online listings, and using SEO best practices so search engines can properly recognize and rank a business. Even older sites can retain credibility, but fresh content improves visibility. The episode concludes with insights on tailoring social media and content strategies to a company’s audience and industry, and the role VISIONEFX plays in redesigning sites, improving SEO, and supporting content and social postings.
Creators and Guests
Host
Deborah Agrafojo
Deborah has influenced and directed strategic and owner-operator mergers and acquisitions in many different fields. She believes strongly that assisting a business to grow and develop strong practices is the best way to create a company that is poised for exit planning or gaining an equity growth partner.
Producer
David Chmielewski
At the end of 2013 David founded DirectLine Media, a video production company that specializes in creating memorable and compelling video content for businesses. Admired for his unique and creative visual story telling, David continues to work with small to large businesses and nonprofit organizations.
Guest
Ricardo Vidallon
Rick's journey began in broadcast video graphics, which paved the way for his transition into web design and development. His impressive portfolio includes projects with The Christian Broadcasting Network, Inc., Regent University, Operation Blessing, and various web technology companies like CMGI, Auto mark, Boat Ventures, Channel Blade, and Reynolds & Reynolds. Honing his creative skills under the mentorship of agency creative directors with backgrounds in BBDO, J. Walter Thompson, Leo Burnett, and Ogilvy & Mather, Rick brings a wealth of advertising and design knowledge to VISIONEFX.
Editor
Stefania Sassano
Known for being determined and focused, Stefania is often the first to memorize lines and dedicates significant effort to each role. She excels in both comedic and dramatic performances, embracing the motto by Mark Twain, "Find a job you enjoy doing, and you will never have to work a day in your life," making every project both a professional commitment and a joy.