Ep 14: Marketing for Business Owners - Fill the Funnel, Nurture Leads, Close Faster

In this episode, Deborah sits down with Susan Catalano, Managing Partner of JQLaCorte, LLC, a full-service digital marketing agency supporting financial, professional services, and manufacturing businesses. Susan breaks down why marketing is one of the most important growth levers for business owners, helping fill the top of the funnel, nurture leads over time, and ultimately make it easier for sales teams to close. She explains the balance between traditional marketing and digital marketing, emphasizing that the “right” mix depends on where your customers actually are. Susan also shares what business owners can expect when building a marketing engine from typical ROI, to the importance of regular website updates, credible content strategies, and adapting to major shifts like AI-driven search results. For owners thinking ahead to an eventual exit, she highlights the value of creating a consistent, scalable lead generation system that isn’t overly dependent on the owner and how marketing audits, phased improvements, automation tools and fractional/outsourced teams can help get you there.

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