Ep 27: Signals Before the Storm - Spotting Trouble Early

Most business problems don't start as crises. They start small and quiet, until an owner is spending nearly all of their time putting out fires instead of running the company. In this episode, Bert Weil, an interim CEO, CRO, and CFO who has spent more than 35 years guiding companies through difficult transitions, joins Touchstone Talks to talk about staying ahead of that curve. Drawing on decades of experience stepping into businesses at their most vulnerable moments, Bert shares what separates the owners who catch trouble early from those who don't, and why the answer often has less to do with the numbers than with the habits and people around them. It's a conversation about protecting what you've built, before you ever need someone like him.